Manifesto

LCA Manifesto: Lead, Communicate, Amplify

Preamble:

As a family business, we navigate the intricate balance between business and family ties every day.

We understand the unique challenges of being both family and co-workers, where roles often intertwine and the boundaries between professional and personal matters blur.

We face issues such as leadership succession, managing expectations between generations and the imperative need to maintain family traditions while innovating and adapting to a constantly evolving market. However, it is precisely these challenges that strengthen us, highlight our uniqueness and provide us with a unique vision.

Throughout our dynamic journey, three pillars guide our path and reinforce our determination: Lead with purpose, Communicate with empathy and Amplify to create impact. This manifesto links these elements to our core values, mission, guiding principles and vision.

Lead: We embrace the path of sustainable and inclusive growth. Leading, for us, is not just being at the forefront. It’s about paving the way for others, making informed decisions and maintaining our commitment to excellence.

Communicate: Authentic and meaningful interactions are at the heart of our ethos. Through open dialogue, we seek mutual understanding, cultivate relationships and pave the way for collaborative successes.

Amplify: Our efforts resonate beyond our immediate environment. Amplifying is our commitment, not just to propagate, but to create a lasting and impactful difference, valuing the communities and organizations we engage with.

Core ValuesAuthenticity: Bearing witness to our commitment to genuine leadership and transparent dialogue.

Respect: Ensuring that, in the way we lead and communicate, each voice is heard and valued.

Empathy: Establishing deep connections and cultivating meaningful relationships, with empathy serving as our compass.

Proximity: Ensuring that our leadership remains accessible and that our communication builds bridges, avoiding barriers.

Community Involvement: Enriching the communities we are part of and giving back is the essence of our amplification.

Science-in-practice: Leading and communicating with science-based strategies and amplifying practices that generate tangible impacts.

Mission statement

We lead with purpose, communicate clearly and amplify our efforts to promote human and organizational development, through behavioral and relational training, as well as consultancy for family businesses. We are catalysts for sustainable and inclusive growth.

* Behavioral, highlights the importance of self-knowledge, self-management, personal development, emotional intelligence, stress management, motivation, decision-making, among others, central aspects for any person or professional, whether in a family or business environment. Relational, it emphasizes communication, interactions and connections between people, which is especially relevant when it comes to family businesses, where relationships play a crucial role. This word also reinforces the idea of building bridges and breaking barriers, concepts present in this manifesto.

Guiding principles

Continuous Learning: Committing to lead in our areas, constantly evolving and adapting.

Collaborative Growth: Amplifying our collective impact through open communication and synergistic partnerships.

Holistic Approach: Recognizing the interconnection between leadership, communication and amplification in the pursuit of organizational excellence.

Commitment to Excellence: Incorporating the way we lead and communicate into each initiative, and consistently amplifying our efforts.

Responsibility: Lead with a responsible conscience, guiding companies and people towards a brighter future.

Organizational Mantra

Lead with Purpose, Communicate with Empathy, Amplify to Impact.

Vision Statement

In our quest to Lead, Communicate and Amplify, we dream of removing the space that separates people in organizations. We aim for a world where organizational spaces are devoid of barriers, where harmonious and interconnected ecosystems thrive, celebrating proximity and mutual understanding.